Turn more conversations
into customers.
Practical sales coaching for business owners who have to win clients, close deals, and grow revenue without a full sales team behind them.
Live webinar · September 9 · 11 AM ET
Grow Your Business in the Age of AI
How small businesses can differentiate, build trust, and win more customers.
Why this exists
Most sales training inspires for a moment.
Then Monday happens.
You watched the webinar. You took the notes. Then a prospect ghosted you. A proposal stalled. Someone asked for a discount. Payroll was due. And the sales playbook went right back in the drawer.
Knowing what to do is not usually the problem. Doing it consistently, while you are running the business at the same time, is.
Learn it. Use it. Bring back what happened. Get better. Repeat.
Membership
What you get every month.
Two live sales workshops
Learn what works.
One practical skill at a time — from prospecting and discovery to proposals, objections, retention and AI.
Live deal coaching
Get unstuck on real opportunities.
Bring the prospect who disappeared, the proposal that stalled, the pricing conversation you are avoiding, or the deal you are trying to close.
Ready-to-use sales tools
Stop starting from scratch.
Templates, conversation guides, frameworks, and objection playbooks you can put to work immediately.
A community of business owners
Don't figure it out alone.
Compare approaches, ask questions and learn alongside people dealing with the same growth challenges.
Access to deeper support
Need more hands-on help?
Higher membership levels include live deal coaching and private strategy sessions with Illianna.
What we will work on together
Six pillars. One goal: more predictable, profitable growth.
Everything inside the Collective is built around six pillars that help you attract the right opportunities, have stronger conversations, close more business, and build a system that grows with you.
Build Your Sales Foundation
Get clear on your value, ideal customers, and a repeatable process you can rely on.
Find More Opportunities
Build a steady pipeline with proven ways to find, attract, and qualify the right prospects.
Have Better Sales Conversations
Lead conversations that build trust, uncover real needs, and position your solution with confidence.
Close & Keep More Customers
Close with confidence and create experiences that turn customers into long-term advocates.
Build Systems That Scale
Put simple systems in place so you and your team can sell consistently as you grow.
Sell Smarter With AI
Use AI tools and strategies to save time, work smarter, and stay ahead of the competition.
Practical training. Real support. Measurable results. That is the LeadWell way.
Who leads it
Learn from someone who has actually built sales capability at scale.
Illianna Acosta spent seven years at LinkedIn building partnerships, sales capability, and growth programs at global scale. Today, through LeadWell Ventures, she brings those same principles to founders and growing teams — translated for businesses that do not have massive sales departments, enablement teams, or enterprise budgets.
Enterprise experience. Built for small business.
Connect on LinkedInLinkedIn — 7+ Years
Head of Enterprise AdTech Partnerships, NA
Cornell Johnson MBA
Entrepreneurship & Innovation · EMBA Shark Tank Winner
Published Author
Lost in Translation — Leadership & Identity
ICF Certified Coach (ACC)
LinkedIn Learning Instructor — Thousands Reached
What business leaders say about working with Illianna
“Throughout our engagement, Illianna became a trusted strategic advisor who balanced big-picture thinking with practical execution. She challenged our assumptions, introduced new opportunities, and provided actionable recommendations that helped us build a more intentional and scalable approach to growth.”
Angela Earl
SVP Marketing & Partnerships, MapMyCustomers
Who it is for
Built for business owners and small teams responsible for growth.
You might be a founder, consultant, service provider, or team member responsible for bringing in new business. You do not need a sales title, or a sales background, to belong here.
The Growth Collective is especially valuable when:
Selling isn't your strength
You're great at what you do, but selling doesn't come as naturally.
Opportunities aren't converting
Leads come in, but too many conversations, proposals, or follow-ups go nowhere.
Sales lives in your head
You need a more consistent, repeatable way to find, win, and grow business.
You need practical help
You want support with real sales challenges and opportunities, not motivational content.
You do not need a sales background. You need a business you want to grow.
One better sales conversation can pay for the month.
A proposal handled better. An objection you stop fumbling. A prospect you finally follow up with. A sales process you stop rebuilding from scratch. The Collective gives you a place to keep improving those moments, month after month.
Membership
Choose your level.
Every level gives you ongoing access to LeadWell sales training, tools, and community. Choose the level of coaching, accountability, and direct support that fits where you are today.
Chamber members receive preferred pricing at every level.
Essential
$109/mo
Chamber members: $99/mo
Best for owners who want the training, tools, and community.
- Two live workshops every month
- All session recordings
- Full template library
- Private community access
Most popular
Pro
$199/mo
Chamber members: $179/mo
Best for owners who want help applying what they learn to real deals.
Everything in Essential, plus:
- Live office hours
- Bring your real deals and sales questions
- Accountability between sessions
Executive
$399/mo
Chamber members: $349/mo
Best for owners who want ongoing group support plus private coaching.
Everything in Pro, plus:
- One private 1:1 session with Illianna every month
- Preferred pricing on additional 1:1 coaching
Questions
Before you join.
How do I join?
It only takes a couple of minutes. Choose the level that fits you best — Essential, Pro, or Executive — then complete your secure checkout. After joining, you will answer a few quick questions about your business, sales challenges, and goals so we can make your LeadWell experience as relevant and useful as possible. If you are joining through a LeadWell partner organisation, you can apply your preferred pricing during signup.
Which membership should I choose?
Start with Essential if you want the training, tools, and community. Choose Pro if you want help applying it to real deals in live office hours — most people land here. Choose Executive if you also want a private 1:1 with Illianna every month.
Do I need sales experience?
No. The foundations pillar starts at the beginning, and the rotating topics mean you can join in any month and still land somewhere useful.
What if I miss a session?
Every workshop is recorded and added to the library, so a busy fortnight never costs you the month.
Is this an AI sales course?
No. Selling smarter with AI is one of six pillars — useful, but not the whole point. The other five are the fundamentals that make AI worth pointing at anything.
How does Chamber preferred pricing work?
You will receive a promo code from your Chamber. Simply enter it at checkout to receive your preferred pricing.
Can I cancel?
No commitment required and memberships run month-to-month. Cancel anytime before your next billing date.
Why do you ask about my business after I pay?
A few quick questions help us understand your business, goals, and sales challenges so we can make your LeadWell experience as relevant and valuable as possible.
Ready to get better at selling?
Your next sales challenge is already coming.
Another prospect will hesitate. Another proposal will need follow-up. Another customer will ask why they should choose you.
You don’t have to figure it out alone.
Questions first? illianna@leadwellventures.com